MetaBroadcast strengthens leadership to power growth

MetaBroadcast, the leading metadata management specialist for broadcasters, streamers and Pay TV operators, has expanded its executive leadership team with the announcement of Andy Johnston as its Chief Technology Officer. 

Andy Johnston has joined as CTO to accelerate the next phase of development for Atlas, MetaBroadcast’s cloud-native active data management platform. Metadata management is recognised as a key factor in attracting and retaining subscribers by broadcast and streaming providers, Andy will leverage his 20+ years in building, scaling and managing software platform development to lead the next phase of technology innovation. 

“I am excited to join MetaBroadcast as they enter a new stage of growth. The underlying technology is proven and ready to power our growth..” said Andy Johnston. “Now we need to leverage the scale and agility of the cloud, via our partnership with Amazon Web Services, while packaging our capabilities to meet the distinct requirements of our customers.”

“MetaBroadcast is well positioned to meet the demands of a shifting video delivery landscape. “ said CEO Jamie Mackinlay. We provide a unique solution to the market in helping our customers optimise their metadata investments, leading to improved operational efficiency and the use of consistent, accurate metadata across all lines of business. We are excited to welcome Andy to the team.”

MetaBroadcast also welcomes Mark Thompson as a non-executive director. Mark brings knowledge from a proven track record in business development, company turnaround and international growth. In particular, his experience with Private Equity backed businesses and his focus on creating value for stakeholders will help guide MetaBroadcast through its next stage of expansion. 

About MetaBroadcast:

MetaBroadcast is a specialist in metadata management for media organizations that own and distribute video or measure its consumption. We focus on the accuracy, consistency, and integrity of the data itself. Atlas, our cloud-based active metadata platform, has ingested, de-duped, unified, cleansed, and organised metadata from over 150 sources into an ID Registry of over 140 million content records and billions of data points. An agnostic approach to data sources allows customers to manage metadata costs better while improving data quality, operational efficiency, and content monetisation. Founded in 2007, Metabroadcast is headquartered in London.